Customer Journey Marketing
Updated: Jun 5, 2020
These days when it comes to being able to sell products / services on line, it's not just a matter of having a website. In order for a website to actually be able to generate sales and revenue there are several basic steps known as the customer journey that are a must.
The first step is to make sure that potential customers are even aware of your business and its website. This of course happens through a variety of avenues such as online marketing and search engine optimization, but also just good old fashioned word of mouth. But of course making people aware of you is just a first step of the customer journey.
How do you then convince those who are aware of you to buy from YOU on line? It's not just a matter of having good products and good prices. You also have to engage your customers. Many website stores will also have news letters that people can subscribe to. Some will even have on line forums that further engage customers.
Once you have potential customers engaged, it makes it easier to advocate and promote not just your products and services, but any other messages you feel are important. Many of these concepts are applied to other types of websites, such as for example political campaigns, charities, etc. The initial goal with any of these websites is the same: to engage people and keep them coming back to the site.
One way or another, if you have a website, you want people to feel like they are receiving something of value by interacting with it. If you're not sure how to do this, you want to employ the services of a developer that not only has experience with website development, but is familiar with the various tools and methods to drive traffic to a website and keep people engaged and coming back.