How to promote your business on Facebook
We've talked a lot about the importance of having a website for your business, and the various ways to drive traffic to your website. Tools such as SEO (search engine optimization), key words, and content are basically a must with today's websites. But another equally important tool is social media. Most businesses big and small have some sort of presence on social media platforms such as Facebook, Twitter, and Instagram.
Today we'll focus on Facebook and how to direct people to your website through a fan page also known as a Facebook business page.
To start off with, what IS a fan page? As one article from sitepoint.com describes it, "Separate from your personal profile, a Facebook fan page is a public profile that lets you share your products, services and related information with other Facebook users." One thing to keep in mind is unlike your personal profile, a fan page is accessible to anyone. The reason it's called a fan page is, a Facebook user can choose to like your page and become a "fan" of it. Once created, you can use your fan page to direct people to your website.
So then, how do you create a Facebook business page?
The first step is one many people already have covered - to even have a personal Facebook account. However, this is important since you can't create a business page without having a Facebook profile.
The second step is to actually create the fan page also know as Facebook business page. You will find the option to do this in the settings menu under the "pages" tab, where you'll click, "Create New Page." From there, Facebook will walk you through what to do. They will ask for information such as, what kind of business you have, what kinds of products / services you provide, the location of your business, hours of operation, your business's website, and other details.
The third step is to publish your Facebook business page. The fourth and fifth steps are on going - share your fan page with your friends, and promote your fan page.
Of course keep in mind then that not only do you want to maintain your website and continually add to it, you also want to do the same with your Facebook business page.