Importance Of Websites to reach customers.
Updated: Jun 9
When it comes to being a web developer, a major part of your job is creating a website that will reach the target audience of your customer. However, reaching those customers is just the first step.
The website also needs to show people why that person / business is someone they should do business with and then more importantly get them to take action (buy their products, services, etc. Of course, this is done by building trust with customers and in the process, showing them "YOU" are an expert in what's being offered.
So in a sense, you're not just building a website for someone, you're helping them establish their brand, promote their products & services, and build trust with their perspective customers.
A number of tools are available to accomplish this. The most basic (and most important) tools are SEO and key words. But other important tools can also be social media and email marketing. When you as a developer can effectively assist your customers with these things you will set yourself apart from a lot of other developers. More importantly you will have customers who will not only come back to you, but will refer you to other people.