Local SEO - The importance of being found by your neighbors
When developing a website for your business, one of your primary concerns is your website being found. That's of course is the most important factor for your website to even be able to generate revenue. However, while the internet has connected people with business around the world, there's still a certain trust people have with local businesses. This is where local SEO (search engine optimization) comes into play.
What is local SEO? This is when you search on line for businesses in your area. This is essential for targeting customers effectively.
When customers pull local businesses up in an internet search, they typically see the following:
- Opening and closing times for the business.
- Products and services provided by the business.
- Information from other sources such as social media.
- User / customer provided information such as uploaded photos or reviews.
Of course, keep in mind if you want your business to appear in local searches, you want to be sure to register your domain with Google and other search engines.
Long story short, when developing your business's website, you want it to be found by as many people as possible, but being found by local people is still one of the best ways to ensure the success of your business.