Search Engine Optimization
Updated: Jun 5
"If you build it, they will come!" In the internet's early days it seemed like this was the case for anyone who built a website. A few pages with some pictures and a bit of other content was almost guaranteed to generate traffic.
Now, practically everyone has a website of some sort. So how can YOU expect to be found when there might be ten thousand other websites similar to yours? How is it that some websites are wildly successful while others are the equivalent of on line ghost towns?
The answer to that is.... WORDS! Specifically, keywords. Anyone working with websites has probably heard terms like, "keywords" and "search engine optimization." These terms go hand in hand. What are keywords? The simple as we can make it answer is, words people type when doing a search on, say Google or Yahoo.
What does this mean to you? Specific words that you have, really anywhere on your website can show up in searches people do on line. Say for example, you have an on line store that sells auto parts. Having the stuff to sell and putting it on line is a start. But having other content, perhaps articles having to do with the stuff you sell can also help. Why? Again it's about keywords. You don't just want lots of content and words, you want the right words. So then, HOW do you determine the right keywords to use so you show up in online searches AND attract the traffic you want?
That is the million dollar question, isn't it. There are a lot of online tools and other services that can help you with using the right keywords. What one(s) should YOU use? That depends on your individual needs, so you need to do your own research for search engine optimization However, while the internet and how people use it will continue to evolve, using the right keywords will likely always be a trusted solution you can count on.